Let's get in the best shape of your life⏤without the obsession, rebound, or restriction.

Out of all the other coaches possible⏤you're here. And this is why I think you're smart:

• I graduated from the University of Kentucky with a 4-year nutrition degree (with honors)
• I completed 1400+ hours of supervised nutritional practice and passed the national Commission on Dietetic Registration (CDR) Exam to become a Registered Dietitian
• I’ve personally coached 400+ men and women over the last decade
• I earned my NGA pro card as a drug-free, natural bodybuilder in 2016
• I’ve learned from the top fitness professionals in the field and consider many of them close friends (if I don't have an answer, they will)
• I live the “Responsible Delinquent” lifestyle every day, where I balance fitness, fulfillment, and shenanigans
• I have a cute French bulldog, named Frankie

→ Your main goals are to successfully body recomp (build muscle and lose fat at the same time) and create a long-term healthy lifestyle without the all-or-nothing mentality.

→ You have at least a year of gym experience.

→ You don’t want to track calories or cut carbs, and want a habit-based approach to reach your goals.

→ You want accountability without hand-holding, and don’t have time for calls every week.

→ You know what you’re capable of, and love to better yourself, but haven’t found a fitness solution that fits your lifestyle and goals.​

→ You regularly need to navigate your fitness plan around work lunches/dinners, travel, family, and your social life.

→ You’re craving structure, clarity, and certainty with your diet and exercise regimen. 

→ You’re ready to make this time different and invest in your health.

1. Direct Access to Me⏤Your Coach, Not an App

• You get 100% access to me. Not an assistant, not a team, just me.
• Weekly email check-ins where we review your progress, troubleshoot roadblocks, and strategize for the week ahead.
• Need help in the moment? You’re always just a message away. Whether it’s a quick question or a moment of doubt, I’ve got your back.

2. The Recomp “Engine”: Muscle-Building Workouts Every 4 Weeks

• Muscle-building workouts tailored to your goals and lifestyle, updated every 4 weeks for continued progress (with unlimited edits whenever you want them)
• Each workout plan is tailored to your schedule and preferences⏤more direct arm work, a DB only workout for the hotel you’re staying in, or an extra mobility routine is just an email away.
• I make sure to include exercise tutorials for each workout so you can feel safe and confident performing every lift

3. The Recomp “Fuel”: Scale-Free Nutrition System

A nutrition plan that works without weighing, tracking, or obsessing.

• Recomp Roadmap: Reverse-engineer your 90-day goal with crystal-clear steps to win daily, weekly, and monthly.
• Your Daily 5 Habits: this is your “anti-overwhelm” to-do list. At the core, it’s a daily habit-tracker I designed to make consistency stupid simple. If you do the goal that day, you get a point. 5 points possible each day, 35 points possible each week. Wherever you're lacking points, that's where our focus goes, guiding you to your 90-Day Dream Outcome.
• Autopilot Meals: this is the menu of go-to meals that we create together in Week 1 so you never wonder, "What should I eat?" again.
• Balanced Meal Checklist: these are five guidelines that answer the question, “Is it OK if I eat _____?” If your meal checks each box, you’re good to go. This can be applied to meals you cook, when you eat at your favorite restaurant, or when your friends invite you over for dinner so you can indulge guilt-free.
• Daily Recharge: this involves you "paying yourself" with one hour dedicated to doing something solely for you—because when you’re at your best, everything else gets better.

4. A Program Built Entirely Around YOU

Your goals, your lifestyle, your plan.

• Choose your primary focus—fat loss or muscle gain—and we’ll tailor the entire program to it.
• Plans evolve with you. Vacations, weddings, or busy weeks? We’ll adapt so you never feel “off track.”
• By the end, you’ll know exactly how to stay in shape, no matter what life throws at you.

5. Weekly Accountability

This is where transformation happens.

• Honest Feedback: Weekly check-ins that uncover limiting beliefs, break old habits, and rebuild your identity.
• Real Growth: Learn how to stop self-sabotage, manage stress, and take control—even on tough days.

This isn’t therapy, but it will feel like unlocking your best self.

6. Supplements That Actually Works

• Get the exact science-backed supplements to support your goals.
• Specific formulas to help increase power, improve sleep, sex drive, overall health/well-being, speed up fat loss, prevent muscle loss, etc. No gimmicks—just what works, tailored to your goals.

7. Smarter Cardio

No endless treadmill sessions here.

• Use cardio strategically to burn fat and preserve muscle.
• A mix of HIIT and LISS to maximize results while keeping your heart healthy.

8. Results That Don’t Disappear

Forget fad diets or quick fixes. This program is about sustainable results that fit into your life—forever.

• No rigid rules. No “falling off the wagon.” Just a plan you can actually stick to.
• You’ll finish this program with the tools, habits, and confidence to manage your health for life.

9. A Coach⏤and Friend⏤for Life

• We build a genuine relationship starting on day one, focused on the sole goal of making you happier and healthier.
• We’ll handle your fitness struggles, but don’t be surprised if we have some deep talks about relationships, work, family, and more.
• To keep coaching quality high and give you the individual attention you deserve, I limit the total number of clients I work with.

Phase 1:

Most coaches try to fit you to their methods. But I fit my methods to you.

That’s why in week 1 we’ll get crystal clear on three things:

• Your Dream Outcome (what does “success" look/feel like?)
• Workouts: what’s doable and exciting, but will push you?
• Nutrition: we’ll craft an ideal week of simple and tasty healthy eating

And look - we’ll make sure you end this experience with a long-term approach, sustainable habits, balance, yada, yada.

But l also want you to have a badass transformation in 90 days. Because THAT is motivating and kickstarts the forever lifestyle change. And it begins with a simple plan clearly mapping to your Dream Outcome.

Phase 2:

After we solidify your Roadmap  - we'll implement the Recomp Workouts and Scale-Free Nutrition System to get a fit, muscular, and defined physique.

You understand that you get

• Me. Not my team or assistant coach. Just me telling you exactly what to do to reach your Dream Outcome
• Built-For-You custom Recomp Workouts delivered to you every four weeks. Full exercise library with execution notes, unlimited workout edits, and cardio + mobility protocols all included
• To delete My Fitness Pal forever with my Scale-Free Nutrition System - it fits any busy schedule, includes a Dietitian-approved “flexible” meal plan, and is rooted in science-backed fat loss habits that we create together 
• Weekly email check-ins (plus daily support) with me so you get solutions to your struggles and guarantee you stay consistent even when it gets hard 
• Free access to my checklists on weekend overeating, sleep and supplements, eating at restaurants, emotional eating, mindless snacking, and more

We’ll combine data and your personal feedback to reach the finish line – together.

Phase 3:

At this point we’re deep into your physical transformation - smaller waist, muscle definition in the right places, and a strong body you’re proud of.

And now you’ll have a choice:

Set higher goals with me. Eg, go all in on gaining muscle, lose the last 5 lb of stubborn fat, focus on longevity, reverse diet, or go deep on mindset/personal development.

Or take a step back and enjoy the body, lifestyle, and freedom you’ve earned.

I hope we work together for years. But ultimately want you to not need me anymore.

INVESTMENT

Let's talk about price.

Now, let’s get real—every decision comes down to two things: the cost of doing it and the cost of not doing it. The price tag might seem like the biggest factor, but here’s the truth: The real cost is staying stuck.

"That's cute Matt, but I have bills to pay."

And I get it, but hear me out: What’s the cost of another six months or year where you’re feeling frustrated, spinning your wheels, and not getting the results you want? It’s more than just money—it’s your time, energy, and confidence.

When you work with me, you’re not paying for workouts or meal plans. You’re paying for results. You’re paying for the confidence you feel when you wake up and see progress in the mirror. You’re paying for the time you save from no longer guessing what works and what doesn’t.

Let’s put it another way: If this coaching helps you lose the weight, gain muscle, and actually feel good in your skin for the first time in years... how much is that worth to you?

Again, I get it. You might still be hesitating. You might be wondering, What if I invest in this and it doesn’t work? That’s a fair question.

Here’s my answer: I don’t fail my clients. Period. (See testimonials below.)

If you’re willing to put in the effort, I’m here to guarantee you get the guidance, accountability, and support to make it happen.

And compared to working with an in-person trainer and/or Registered Dietitian, you get 2-for-1 at a fraction of the cost.

That said, I’m not cheap because of my experience/education + client results (keep scrolling for those). Plus, paying more = more skin in the game = you take it more seriously.

Coaching packages start at $300+/4-weeks and final pricing will depend on your goals, coaching needed, and time commitment.

After the first payment, you're free to leave whenever (see below) and you won't be charged.

And to make it even easier for you...

LOVE IT OR LEAVE IT

My coaching and your fitness is an asset. Not a liability.

You're free to leave whenever and make no further payments.

If you leave before the 8-week mark, no hard feelings, but I will not work with you in the future.

GUARANTEES & PROMISES

No guarantees, big promises, or refunds. I believe in what I do, but I’ve coached for a decade so I know our bodies are stubborn and I can’t “make” them do anything.

IN A NUTSHELL

PHASE 1: We work together to clearly define your Recomp Roadmap. You have zero confusion on what needs done every single week to reach your Dream Outcome.

PHASE 2: We go to battle together (well, sorta) to get your dream body and love how you feel. You'll get me, my Recomp Workouts, and my Scale-Free Nutrition System on your side to maximize your chances of success. We won’t stop until you’re pumped.

PHASE 3: We put your fitness on autopilot so you can look your best while traveling the world, hitting the pool with your kid, or just chillin’ on your couch. Then you can choose to enjoy the freedom and lifestyle you’ve earned or we can go for more.

HOW TO APPLY FOR COACHING

2 spots left for November as of 11/20. Price increases in JAN.

STEP 1: Fill out this short application.

STEP 2: I'll email you a few questions to see if we're a fit.

STEP 3: I’ll send your next steps within 24 hours of payment.